a lunch less ordinary

Red Red Superstews are a more interesting way to spend your lunch money. ‘Inspired by Africa, remixed by London’ we created a design campaign to support their launch using a raft of brilliant talent and a bold irreverent design spirit.

The brand film was designed and directed by Mat Maitland

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Illustrations less ordinary were created by Nigerian mixed-media artist Dennis Osadebe

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Designer Yinka Ilori who tells stories though furniture contributed a chair less ordinary

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Photography less ordinary was by Patrice de Villiers, with styling from fashion designer Samson Soboye

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  • Client: Unilever
  • Photography: Patrice de Villiers
  • Illustration: Dennis Osadebe
  • Stylist: Samson Soboye
  • Chair Design: Yinka Ilori
  • Brand film design and direction: Mat Maitland
  • Collaboration film: Ed Rolfe.

Silas Amos LTD.

Design Ideas & Strategy