I wrote this book for HP to evangelise all the ways digital print is revolutionising the packaging design industry, and brand design in general. The technology means we have new toys that come with new rules for a new game. It’s exciting. In print design the book aimed to lead by example, pushing the tech to the limit.

Each book has a unique spine, which as a set form one large illustration by Supermundane

the original editions spine made a feature of the spectrum of coloured papers we printed on

the books circle motif was inspired by a printers dot (and the HP logo)

• Client: HP Inc.
• Book design: James Lunn
• Printing Partner: F.E. Burman Ltd.
• Concept, Author, Strategic and Creative Direction: Silas Amos