Diverse Thinking : Silas Amos | Design Thought for Been There Done That

BeenThereDoneThat is a strategic agency harnessing some of the creative industries smartest thinkers, working on CMO’s toughest brand problems.

The essence of their offer is to put challenging briefs out to three lead creative thinkers who come back with nine solutions in a week. A philosophy based on the power of great (but not like-minded) thinkers. Boiled down this is all about multiples. 1 problem x 3 minds = 9 solutions in 5 days. Hence the new ‘multiplication’ identity for this cult strategy brand.

Anyone from agency-land will be familiar with shared decks where fonts corrupt or have to be made frustratingly non-editable to prevent this. We wanted this identity to be more practical and flexible so we built the identity only using fonts and formats guaranteed to keep their visual integrity across any clients software. It’s not common to create an identity based on the simplest and most pragmatic elements taking the visual lead, but happily it really works. In a past Presidents words ‘keep it simple, stupid’.

Been There Done That, by Silas Amos

“Silas has been instrumental in not only designing our look and feel but more importantly a trusted partner in designing the company. A go-to person when you need a genuine well thought through answer.  And by the way he is a  pleasure to work with on top of everything else”.

– BeenThereDoneThat founder Dave Alberts