2000 Heineken bottles

HP planned wanted a concept to decorate the bottles they served at exhibition happy hour. The idea was to make a feature of each bottles unique number in the overall set, so each became a one-off ‘art print’.

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Emily Forgot created a set of numerals so each bottle had its own unique digits. Each bottles reverse featured a unique section from a bonkers illustration Emily created to the theme of ‘print reinvented.’

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To stretch the idea we took the design and put it on anything that moved to demonstrate HP digital prints versatility, from swag and furniture to giant hangar sized walls to printed nails for the bar staff.

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  • Client: HP Inc.
  • Artist: Emily Forgot
  • Concept and Creative Direction: Silas Amos

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Design Ideas & Strategy