The question was “How do we go from ‘meh’ to ‘yeah’?”
These veggie tonics had a kick ass taste, but they were not helped by an uncharismatic ‘dusty hippy’ vibe. Humble Warrior asked me for a design strategy to overhaul their image.
The solution was framed as ‘gentle nature, punchy tonics’, creating a bolder more appetising look, using the one ingredient from the original design that popped – the Abhayamudrā hand gesture.
Results:
Humble Warrior used the re-design to close a first funding round.
They have seen a 200% increase in sales.
And the new design has helped earn new top tier strategic listings, across hotels, department stores and restaurant chains, including Selfridges and Ace Hotel. They have also secured five new UK distributors and interest from distributors in Scandinavia, France, Germany and the Middle East.
“Silas was a drug. He understood Humble Warrior in a heartbeat and captured the essence of our brand instantly. His back-of-fag-packet sketch at our very first meeting became the core of our rebrand, while his advice helped steer us through unchartered territory into a completely new category in beverages. Having been through the process with Silas it is hard to put a price on what he has brought to our brand.”
– Rosh and Andy, the brands founders
- Strategic and Concept lead: Silas Amos Ltd.
- Design Partners: Derek and Eric.
