Dulwich Gin is a premium, boutique London Dry Gin. No two bottles are the same. In a crowded category we needed a solution that was authentic, impactful and worth talking about by the chattering classes. 

The local context was key to the brief. We were tasked with figuring out a distinctive way to distil the essence of Dulwich into an engaging brand, delivering a design system on a tiny budget.

Dulwich is home to the Dulwich Picture Gallery, opened in 1811, an era when seemingly all London was downing gin.

Each bottle remixes Georgian portraits from the gallery in endlessly unique combinations of characters and colours.

The colour control this required needed innovative new tools especially created to push existing HP digital print software.

In the Georgian era gin was the drink of the decadent and dissolute, from street corners to stately homes. We aimed to capture the elegance and style of the era in a modern way both classic and playful. Each bottle sold makes a donation to the Picture Galleries future art projects.

• Strategic and Concept lead: Silas Amos Ltd.
• Design Partners: Derek and Eric.