For over 100 years, Peppy the polar bear has been the icon for Fox’s Glacier Mints.
During that time, Fox’s became a true British classic, with memorable design and advertising reinvigorating the brand generation after generation.
We sought to embrace that proud tradition by putting Peppy back where he belongs, right at the heart of everything (without forgetting about a nod to the classic advertisings sneaky fox ‘hidden’ in the illustration…).
- Design strategy: Silas Amos
- Design agency: Derek and Eric
- Typography: Alec Tear
- Client: Valeo Foods
