From the Beach to the Street : Silas Amos | Design Thought for Beached Beauty

Beached is a beauty brand with a difference; they believe that instead of making up, it’s better to make down. Inspired by the relaxed attitude of the effortless Aussie look, Beached produces all-natural products that help you take that spirit from the beach to the street.

We designed the identity to be fun and flexible, evoking the wit and warmth of an Aussie on form, as well as the dynamic and ever-changing environment of the place where land meets sea.

Beached Project by Silas Amos

“The level of interest we’re getting is phenomenal for such a new brand. Silas was able to translate an idea in my head into a focused brand strategy, from which we were able to craft the visual brand for Beached. He captured the soul of Beached in words, contributing exceptionally creative ideas giving the designers a head-start in capturing it in visual form. And he was there providing creative counsel and guidance through every step of the journey.”

– Beached founder Meg Gordon