Online shopping platforms are a rapidly growing segment of the FMCG marketplace, where the traditional rules for packaging design no longer apply. How do you get noticed and chosen from a 100-pixel square? We were tasked with creating a premium spice brand native to this emerging environment.

Our solution revolves around the use of optical patterns that play with your eyes as they move. They perform two key roles for the brand; vibrantly evoking the delicious pop that great spice gives cooking and grabbing attention in a world that scrolls.