Silas Amos
Design Thought
We were tasked with naming and creating a brand world for a premium, non-alcoholic wine. One that appealed to wine lovers, full of character and charm. And one with serious shelf appeal, that you’d happily take to dinner.
The design strategy was to look seriously good, not seriously boring – aiming to give the brand a playful but elegant personality.
The various on pack characters make witty use of the brands logo while also coming together to form ideal dinner party conversationalists - a convivial and characterful solution.
From bottles and labels to boxes and a website – everything perfectly balanced for a full-bodied brand.
"If it's our label that draws the eye, it's everything that surrounds it that keeps people coming back to Wednesday's Domaine. The work we did with Silas helped shape our worldview, our tone of voice and how we wanted to be remembered by those who encountered us, which is arguably the essence of a great brand.”
Luke Hemsley, Founder
