Travel Local

Sometimes design strategy is about boiling things right down.

Travel Local's proposition is great but difficult to summarise. They are a UK company who partner over 500 ‘in country’ experts to tailor terrific holidays, off the beaten track. But at a half glance their name suggests local holidays, not worldwide ones.

So the design strategy was to put the four corners of the world front and centre in the identity that also created a flexible ‘window into other worlds’.

But the thing I am most proud of in the solution is the addition of just two words that, when bolted to the logo, help tell the whole story: ‘Global Travel Local Experts'

Results

With annual bookings already over $50m the brand has recently secured an £8.3m series B funding to accelerate international growth.

"We loved working with Silas and his creative and strategic cut-through regarding the brand thinking was genuinely extraordinary."

Mark Hudson, Travel Local

Design Strategy:

Silas Amos

Design:

Silas Amos

Implementation:

Identity Design:

Design development & guidelines:

Corey Kingsland

Typography:

TV Ad:

Kuba & Friends

Photography:

Mohnish Landge, Samuel Austin, Vince Gx Op

Product Photography:

Portrait Photography:

Packaging Photography:

Retouching:

Agency:

Comms Agency:

Copywriting:

Strapline:

Silas Amos

Naming:

Manifesto:

Illustration:

Art:

Animation:

Training Films:

Production:

Project Directors:

Project Management:

Web Development:

Client:

Travel Local