Silas Amos
Design Thought
Lindt is known the world over as a byword for quality in the art of chocolate making. So how to create a design for a brand-new product, backed by 175 years of history?
Put simply, Lindt Choco Wafers are enchantingly delicious; offering a new level of premium quality in a market saturated with ‘ok’. When a product is this good, too many bells and whistles can only get in the way.
The design strategy was to highlight the sensorial and emotional feelings Choco Wafer can inspire, with as light a touch as possible, and to create a design with the simplicity of a classic Swiss poster.
Gently floating photography, smooth gradient transitions and clean layouts all come together to express a dreamy experience that is a pleasure to get lost in, if only for a moment.
Demand exceeded expectations significantly requiring supply increase in all markets.
Lindt Choco Wafer is in the top 5% of recent innovation concepts.
72% of those tested saying they would buy the product before trying it.
The Grocer's New Product & Packaging Awards: Confectionary, Champion.
